Unlocking Potential: Delivering Positive Results

SALES AND MARKETING INTIATIVES

  • Structure National/Regional Account Management

  • Develop and deliver sales programming presentations

  • Complete Innovation and New Item Presentations

  • Annual Business Plan (ABP) Development

  • Design and execute consumer programming

  • Oversee and measure brand market execution

  • Implement collaborative selling and marketing strategies

  • Assist in POS design

  • Drive distribution and shelf management standards

  • Complete brand listings in Control States

Unlocking Potential: Effective Distributor Management 

DISTRIBUTOR MANAGEMENT

  • Draft and execute wholesaler agreements

  • Develop and execute performance reviews including goal setting

  • Secure team consensus in goal setting and program must makes

  • Existing knowledge with relationships with wholesaler principals and networks in West and Midwest

  • Develop market expansion strategies

  • Conduct focused sales meetings and training programs

Unlocking Potential: Communication and Engagement

CORPORATE DELIVERABLES

  • JRA & Assoc. excels in corporate communication

  • JRA and Assoc. will collaboratively set clear SMART goals and expectations

  • Train teams on brand standards and priorities

  • Establish pricing practices to maximize profit

  • Provide sales insights and sales report analysis

  • Optimize distributor insights and competitive brand analysis

  • Develop impactful uniform brand messaging